Colgate
Global oral care leader Colgate needed a fast-turnaround of high-quality video assets for their direct-to-consumer Advanced LED Whitening Take-Home Kit. We were able to generate 40+ assets on 3 social channels in under 4 weeks.
BRAND STORY
Founded over 200 years ago, Colgate-Palmolive is one of the world’s biggest Oral Care brands. Colgate just introduced its first Direct to Consumer Advanced LED Whitening Take-Home Kit to the market, a brand that has its own unique presence amongst the many tried and true Colgate products.
THE GOAL
Create all the video and photo content needed to launch Colgate’s new direct to consumer product in a months time, at a low budget. They needed videos to promote the product onsite and via social channels, and video to inform post-purchase consumers on the proper steps for how to use the new product.
OUR APPROACH
QuickFrame devised a 5-week testing plan in which creative variables were tested each week, and then the learnings from those tests determined the creative used in subsequent weeks. Beginning with high-level variables (talent, value prop), top performing variables were continually isolated and more granular (messaging, motion graphics) ones added.
THE RESULT
QuickFrame beat the tight deadline, stayed within the limited budgets, and delivered across all the projects that Colgate needed for a successful product launch. The QuickFrame team brought the brand to life with beautiful product shots, lifestyle shots, unboxing videos, GIFs, and tutorial videos.
QuickFrame beat the tight deadline, stayed within the limited budgets, and delivered across all the projects that Colgate needed for a successful product launch. The QuickFrame team brought the brand to life with beautiful product shots, lifestyle shots, unboxing videos, GIFs, and tutorial videos.
Jil Shah
Direct to Consumer Lead
The Quickframe team is always a pleasure to work with. They jump into action immediately, and are dedicated to getting the content to be exactly what is needed. I also appreciate the speed and flexibility they provide - could not have hit deadlines without them!