Freshpet
Natural pet food company Freshpet came to QuickFrame a few years ago for help with some social assets. QuickFrame produced on-brand original video in a fraction of the usual production time of agencies and independent makers, sparking a multi-year partnership. Today, Freshpet counts on QuickFrame for all types of video to stay competitive, delivered in days.
BRAND STORY
Freshpet was founded in 2006 with the goal of bringing fresh, natural food to pets. They make refrigerated dog and cat food with real ingredients and no preservatives, using US-raised chicken and beef. Freshpet is the fastest-growing pet food brand, with refrigerators in over 16,000 stores.
THE GOAL
Freshpet first came to QuickFrame with a need for organic and paid social content for Facebook and Instagram, delivered with a tight turnaround. Soon after, Freshpet partnered with QuickFrame for full-funnel video—a partnership that has grown over the past several years. The pet food industry has recently seen an influx of competition; to protect and grow market share, Freshpet needs a constant stream of original video content across a diverse set of platforms.
OUR APPROACH
With a deep understanding of the Freshpet brand, QuickFrame can rapidly execute any project with expert makers for any video style, format, or platform. Through the years, QuickFrame has streamlined video production for Freshpet and tackled projects of varying scope—from single post-production-only social assets to large-scale full-production video campaigns. As Freshpet diversified its business strategies, QuickFrame partnered with stakeholders across teams to produce brand-aligned videos for varied use cases, including Social, eCommerce, Retailer Product Training, PR, and even Internal Communications geared toward employees and investors. With dozens of shoots completed over the years, Freshpet now has a massive footage library from which QuickFrame can create new post-production assets—a benefit that was a game-changer in the early stages of the COVID-19 pandemic.
RESULTS
QuickFrame/Freshpet projects in 2019
Total videos in 2019
Avg. days to turn around a project in 2020
Karina Delaine
Senior Content Marketing Strategist, Freshpet
We’ve been working with QuickFrame since 2016. Since then the relationship has evolved and strengthened our creative tremendously. Freshpet is now able to turn over more projects, more regularly in a fraction of the time. We also have access to various different kinds of makers, editors, illustrators, videographers to match our needs for any given campaign or project. And we’ve also built tried and true relationships with makers and small agencies that truly now know our brand and story. We have dabbled in many different video styles at this point, A/B tested different strategies and pushed ourselves creatively with hilarious pieces of content. It’s a unique partnership and we’re grateful to have access to a diverse network when we need it most, which is often.