Fun-Seekers + SoBe Social Campaign

Request by SoBe

SoBe wants to show that their flagship Elixirs encourage fun, playful moments and good time vibes amongst friends. We’re seeking social media content that is bright (in correlation with SoBe’s color pallette) and lively, along with an overarching element of ‘social togetherness.’ Let’s create content that evokes the youthful spirit of the core multicultural millennial demographic and positions SoBe as the flavor-filled catalyst that drives adventurous and spontaneous moments.
We’re seeking influencers and creators that have a strong knack for visual storytelling to help excite the SoBe loyalist while also building awareness for the brand amongst new beverage consumers. We’re looking for content that spans the popular media types including still photography, video, cinemagraphs, plotagraphs and unique uses of platform features like Instagram Carousel. Partnering influencers and creators should focus on the medium that they most skilled at when approaching this request.

Request Ended
This request has ended and the sponsor is no longer accepting submissions
Social Campaign
This request is part of a social campaign. Once your video has been approved by SoBe then you are required to share your video on your social channels.
How Videos & Images Are Used
SoBe wants creators to share their video on their social channels e.g. Facebook, Twitter, YouTube and Instagram. SoBe will also share select videos on their own social channels.
facebook twitter reddit email
Make sure to follow all of the following requirements so that your video is accepted
3 - Pro
Video Quality
Professional web series style. Ideally 1080P video resolution. Include professional lighting, editing and sound design.
Travel & Leisure
Keep your video within the broad video category
Content Rating
Some material may be inappropriate for pre-teenagers
Video Aspect
Video can be shot in portrait, landscape, square or any other common aspect ratio
< 3 Minutes
Video Duration
Your video must be less than the specified duration

Videos can be rejected for any of the following reasons...

Audio Quality
Audio is too low in volume, inaudible or suffers from other general issues such as frequent pops or clicks
Copyrighted Audio
All audio tracks included in videos must be original or royalty free so as not to conflict with copyright law
Video starts or ends abruptly, contains excess start or ending run time or other general editing issues
Not Original Content
All video content submitted to Quickframe must be original content owned by the creator
Off Topic
Video does not adhere to the general guidelines outlined in the title, description or promotional video (when applicable)
Visual Quality
Video is low resolution, has poor lighting or other generally negative visual characteristics

The following types of content are prohibited...

Includes alcoholic products and related accessories (corks, bottles, etc.)
Animal Cruelty
Any depictions of cruelty to animals is prohibited
Gender / Sexual Orientation
Any negative commentary regarding gender or sexual orientation is prohibited
Irresponsible Or Illegal Behavior
Includes advocating irresponsible or illegal behavior as well
Non-Approved Brands
Recognizable brand logos/attire, brand names, branded apparel, etc. or included business names
Any discussions of politics or political figures is prohibited
Any comments alluding to race are prohibited
Any comments related to religion or depictions of religious figures is prohibited
Sexual Content
Any sexual related content is prohibited
SoBe Lifewater Product
SoBe is not looking to promote its Lifewater product. Please don't include any commentary or depictions of it.
Any mention of stereotypes or overtly stereotypical characters is prohibited
Graphic depictions of violence are prohibited
Excessive use of vulgarity is prohibited
Include these sponsor approved assets in your work before submission as necessary
This video request is part of a social campaign for SoBe. Once your video is approved please share it on your social channels.
Suggested Share Language
Caption copy for your social post should remain in your own voice so as to feel natural and familiar with your followers!
#ad or #sponsored & @drinksobe

SoBe is the edgy, fun, irreverent beverage for unapologetic fun junkies. Born in the sands of South Beach, we thrive and are inspired by its sun, fun, and non-stop energy. Visit SoBe's channel

The following videos serve as examples of the types of videos that SoBe is looking to sponsor. Your goal should be to match the quality, asthetic and tone of these videos unless the video request states otherwise.

Be Bold Challenge!!
Elixir Ninja
No is Boring
Uncap Your Adventure: Episode 3 - Surfing
Uncap Your Adventure - Episode 2 // Skateboarding
Uncap Your Adventure: Episode 1 - Hiking
Flavor Rush!
SoBe Jingle!
SoBe Jingle!
Its SoBe - a Film Noir
Ride the Wild: Skateboarding bio
Mount SoBemore - animated video [#2]
Lizard Girl | Haley X Sobe Videos
SoBe x Wanderlust
Exploring the Exotic with SoBe [#3]
Exploring the Exotic with SoBe