#MetOnPetfinder - 20th Anniversary Campaign

Video Request by petfinder
Brief

Petfinder is celebrating its 20th anniversary and 25 million adoptions...we want to hear from you and your pets about how you met, how special your bond is and why people should go to Petfinder to adopt their new best friend! Generate awareness of Petfinder; increase favorability toward pet adoption through Petfinder.

CREATIVE DIRECTION: Focus on the pet and person relationship and the bond that adoption can help form.

TONALITY: Content should feel authentic and personal. Branding needs to be present throughout. Needs to have positive tone – staying away from “advertising” of some adoption and shelter organizations. We focus on the positive relationship between pet and person, making shelter animals look like the wonderful pets they truly are!

CREATIVE REFERENCE - please watch some examples below for inspiration:
https://www.youtube.com/user/ThePurinaNetwork

Content should:
Have a positive message about adopted pets, and inspire target audience to consider pet adoption
Include Petfinder branding throughout
Simple, clear messaging, concise video, featuring majority pets.

Video Request Ended
This video request has ended and the sponsor is no longer accepting submissions
Social Campaign
This video request is part of a social campaign. Once your video has been approved by petfinder then you are required to share your video on your social channels.
Share
facebook twitter reddit email
Make sure to follow all of the following requirements so that your video is accepted
2 - Edited
Video Quality
YouTube style. Minimum 720P video resolution. Audio should be clear and Include editing as necessary.
Animals & Pets
Category
Keep your video within the broad video category
PG-13
Content Rating
Some material may be inappropriate for pre-teenagers
Any
Video Aspect
Video can be shot in portrait, landscape, square or any other common aspect ratio
< 3 Minutes
Video Duration
Your video must be less than the specified duration

Videos can be rejected for any of the following reasons...

Audio Quality
Audio is too low in volume, inaudible or suffers from other general issues such as frequent pops or clicks
Copyrighted Audio
All audio tracks included in videos must be original or royalty free so as not to conflict with copyright law
Editing
Video starts or ends abruptly, contains excess start or ending run time or other general editing issues
Not Original Content
All video content submitted to Quickframe must be original content owned by the creator
Off Topic
Video does not adhere to the general guidelines outlined in the title, description or promotional video (when applicable)
Visual Quality
Video is low resolution, has poor lighting or other generally negative visual characteristics
This video request is part of a social campaign for petfinder. Once your video is approved please share it on your social channels.
Eligible Social Channels
facebook instagram twitter youtube
Suggested Share Language
25 million adoptions in 20 years! Please share a call to action to go to Petfinder.com to start a search today.
Shareable URL
URL will be provided once your video has been approved
Hashtags
#MetOnPetfinder @petfinder

Adoption is just the beginning. Visit petfinder's channel

The following videos serve as examples of the types of videos that petfinder is looking to sponsor. Your goal should be to match the quality, asthetic and tone of these videos unless the video request states otherwise.

#MetOnPetfinder - 20th Anniversary Campaign
#MetOnPetfinder - 20th Anniversary Campaign
#MetOnPetfinder - 20th Anniversary Campaign
#MetOnPetfinder
#MetOnPetfinder - 20th Anniversary Campaign
#MetOnPetfinder - 20th Anniversary Campaign