MAIN OBJECTIVE: Support Freshpet's current "Letters" campaign
TARGET AUDIENCE: Women ages 25-50 who are pet parents (cat and/or dog).They want to do what’s best for their pets, and care about what goes into their pets’ food – so they make conscious decisions about which food to buy.
BRIEF: Fresh, real food has a transformative effect – beyond any other dog food – from radically improving your dog’s overall health & appearance, to breathing new life into a dog with compromised health. The end result is a happy healthy dog, a parent who feels they’ve done their best, and a visibly strong bond between pet and parent. Freshpet is looking for stories that highlight these transformative benefits (for example, Increased energy - better coats - Improved digestion - Picky eater approved - Allergy relief - Healthier weight). These stories should be shared with sincerity – imperfections and all, and feel deeply personal and heartfelt. Videos should display the genuine relationships between pet parents and their pets, by incorporating shots of everyday life/the better lifestyle they have with their pet since incorporating a fresh, healthy diet. Videos can mimic the format above (no v/o) or include voice-over.
GUIDELINES: Must include “Dear Freshpet” in beginning. Voiceover (ok) Background music (yes) Logo (no)
-"FJ was such a picky eater! Most days she would choose to not eat her food, which for a 7lb Yorkie isn't a good option. We tried three different types of food until the food rep at Petco suggested Freshpet. FJ LOVED IT!! She gobbled it down in no time! After a week, her activity levels increased and her hair and skin looked great! We love Freshpet!"