That's What Pet Food Looks Like?

Video Request by Freshpet
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Brief

MAIN OBJECTIVE: Brand awareness/education

TARGET AUDIENCE: Women ages 25-50 who are pet parents (cat and/or dog)

BRIEF: Freshpet wants to "humanize" the pet food industry, we're eating less processed meals, why shouldn't our pets? In a "cooking-show" style type of way we want to to showcase the FRESH ingredients (carrots, peas, cranberries, chicken, beef, etc...) that go into each Freshpet recipe and the taste appeal of our products. These videos can be playful and have shock value.

MANDATORIES: Voiceover (yes) Background music (yes) Logo (no) Dog/cat eating Freshpet (yes)

Video Request Ended
This video request has ended and the sponsor is no longer accepting submissions
Social Campaign
This video request is part of a social campaign. Once your video has been approved by Freshpet then you are required to share your video on your social channels.
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Make sure to follow all of the following requirements so that your video is accepted
3 - Pro
Video Quality
Professional web series style. Ideally 1080P video resolution. Include professional lighting, editing and sound design.
Animals & Pets
Category
Keep your video within the broad video category
PG-13
Content Rating
Some material may be inappropriate for pre-teenagers
Landscape
Video Aspect
Video must be shot with a landscape aspect ratio
< 1 Minute
Video Duration
Your video must be less than the specified duration

Videos can be rejected for any of the following reasons...

Audio Quality
Audio is too low in volume, inaudible or suffers from other general issues such as frequent pops or clicks
Copyrighted Audio
All audio tracks included in videos must be original or royalty free so as not to conflict with copyright law
Editing
Video starts or ends abruptly, contains excess start or ending run time or other general editing issues
Not Original Content
All video content submitted to Quickframe must be original content owned by the creator
Off Topic
Video does not adhere to the general guidelines outlined in the title, description or promotional video (when applicable)
Visual Quality
Video is low resolution, has poor lighting or other generally negative visual characteristics

The following types of content are prohibited...

Animal Cruelty
Any depictions of cruelty to animals is prohibited
Include these sponsor approved assets in your work before submission as necessary
This video request is part of a social campaign for Freshpet. Once your video is approved please share it on your social channels.
Eligible Social Channels
facebook instagram twitter youtube
Shareable URL
URL will be provided once your video has been approved
Hashtags
#Freshpet

Real pet food, fresh from the fridge Visit Freshpet's channel

The following videos serve as examples of the types of videos that Freshpet is looking to sponsor. Your goal should be to match the quality, asthetic and tone of these videos unless the video request states otherwise.

Fresh is Best
Fresh is Best
Fresh is Best
Fresh is Best [#2]
Letters in Motion Animatic [#2]
Dogs ♥ Freshpet Vital Whole Blends Food Topper! [#2]
Dogs ♥ Freshpet Vital Whole Blends Food Topper! [#2]
Dogs ♥ Freshpet Vital Whole Blends Food Topper! [#2]
Dogs ♥ Freshpet Vital Whole Blends Food Topper!
That's What Pet Food Looks Like? [#5]
That's What Pet Food Looks Like? [#2]
Mealtime Madness [#5]