The Power of Fresh

Video Request by Freshpet
Brief

MAIN OBJECTIVE: Support Freshpet's current "Letters" campaign TARGET AUDIENCE: Women ages 25-50 who are pet parents (cat and/or dog).They want to do what’s best for their pets, and care about what goes into their pets’ food – so they make conscious decisions about which food to buy.

BRIEF: Fresh, real food has a transformative effect – beyond any other dog food – from radically improving your dog’s overall health & appearance, to breathing new life into a dog with compromised health. The end result is a happy healthy dog, a parent who feels they’ve done their best, and a visibly strong bond between pet and parent. Freshpet is looking for stories that highlight these transformative benefits (for example, Increased energy - better coats - Improved digestion - Picky eater approved - Allergy relief - Healthier weight). These stories should be shared with sincerity – imperfections and all, and feel deeply personal and heartfelt. Videos should display the genuine relationships between pet parents and their pets, by incorporating shots of everyday life/the better lifestyle they have with their pet since incorporating a fresh, healthy diet. Videos can mimic the format above (no v/o) or include voice-over.

GUIDELINES: Must include “Dear Freshpet” in beginning. Voiceover (ok) Background music (yes) Logo (no) Script example: -"FJ was such a picky eater! Most days she would choose to not eat her food, which for a 7lb Yorkie isn't a good option. We tried three different types of food until the food rep at Petco suggested Freshpet. FJ LOVED IT!! She gobbled it down in no time! After a week, her activity levels increased and her hair and skin looked great! We love Freshpet!"

Video Request Ended
This video request has ended and the sponsor is no longer accepting submissions
Social Campaign
This video request is part of a social campaign. Once your video has been approved by Freshpet then you are required to share your video on your social channels.
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Make sure to follow all of the following requirements so that your video is accepted
3 - Pro
Video Quality
Professional web series style. Ideally 1080P video resolution. Include professional lighting, editing and sound design.
Animals & Pets
Category
Keep your video within the broad video category
PG-13
Content Rating
Some material may be inappropriate for pre-teenagers
Any
Video Aspect
Video can be shot in portrait, landscape, square or any other common aspect ratio
< 1 Minute
Video Duration
Your video must be less than the specified duration

Videos can be rejected for any of the following reasons...

Audio Quality
Audio is too low in volume, inaudible or suffers from other general issues such as frequent pops or clicks
Copyrighted Audio
All audio tracks included in videos must be original or royalty free so as not to conflict with copyright law
Editing
Video starts or ends abruptly, contains excess start or ending run time or other general editing issues
Not Original Content
All video content submitted to Quickframe must be original content owned by the creator
Off Topic
Video does not adhere to the general guidelines outlined in the title, description or promotional video (when applicable)
Visual Quality
Video is low resolution, has poor lighting or other generally negative visual characteristics

The following types of content are prohibited...

Animal Cruelty
Any depictions of cruelty to animals is prohibited
Include these sponsor approved assets in your work before submission as necessary
This video request is part of a social campaign for Freshpet. Once your video is approved please share it on your social channels.
Eligible Social Channels
facebook instagram twitter youtube
Suggested Share Language
Come from your point of view. -"So you guys know that my dog Archie was in a bad place, his dry dog food made his skin itch and we just couldn't find a food that helped his allergies. I'm glad to say I finally found a brand with great grain-free recipes to help my little pup Archie, just take a look at his amazing transformation!"
Hashtags
#FreshpetLetters

Real pet food, fresh from the fridge Visit Freshpet's channel

The following videos serve as examples of the types of videos that Freshpet is looking to sponsor. Your goal should be to match the quality, asthetic and tone of these videos unless the video request states otherwise.

Fresh is Best
Fresh is Best
Fresh is Best
Fresh is Best [#2]
Letters in Motion Animatic [#2]
Dogs ♥ Freshpet Vital Whole Blends Food Topper! [#2]
Dogs ♥ Freshpet Vital Whole Blends Food Topper! [#2]
Dogs ♥ Freshpet Vital Whole Blends Food Topper! [#2]
Dogs ♥ Freshpet Vital Whole Blends Food Topper!
That's What Pet Food Looks Like? [#5]
That's What Pet Food Looks Like? [#2]
Mealtime Madness [#5]