How to Make Chicken Meal

Video Request by Freshpet
Brief

The truth is, chicken meal doesn’t look, smell or likely taste like chicken. If they knew that this gross ground up meat dust was lingering in their pet’s food, they’d think twice. It’s time to open their eyes to what chicken meal really is. Video needs to create communication around chicken meal using parody to delight the audience, rather than voice the harsh realties in a serious tone.

The ideal script would have the creator trying to make dry dog food at home (unbranded) and when they get to “Chicken Meal” on the recipe card show how hard it is to actually make and how processed it is. Thoughts would be taking raw chicken, roasting, blowtorching, and then blowing it up while trying to make the chicken into powder. The crazier the better, think HowtoBasic mixed with TheTryGuys mixed with Tasty!

Video Request Ended
This video request has ended and the sponsor is no longer accepting submissions
Social Campaign
This video request is part of a social campaign. Once your video has been approved by Freshpet then you are required to share your video on your social channels.
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Make sure to follow all of the following requirements so that your video is accepted
2 - Edited
Video Quality
YouTube style. Minimum 720P video resolution. Audio should be clear and Include editing as necessary.
Animals & Pets
Category
Keep your video within the broad video category
PG
Content Rating
May contain some materials parents may find objectionable for young children
Any
Video Aspect
Video can be shot in portrait, landscape, square or any other common aspect ratio
< 3 Minutes
Video Duration
Your video must be less than the specified duration

Videos can be rejected for any of the following reasons...

Audio Quality
Audio is too low in volume, inaudible or suffers from other general issues such as frequent pops or clicks
Copyrighted Audio
All audio tracks included in videos must be original or royalty free so as not to conflict with copyright law
Editing
Video starts or ends abruptly, contains excess start or ending run time or other general editing issues
Not Original Content
All video content submitted to Quickframe must be original content owned by the creator
Off Topic
Video does not adhere to the general guidelines outlined in the title, description or promotional video (when applicable)
Visual Quality
Video is low resolution, has poor lighting or other generally negative visual characteristics

The following types of content are prohibited...

Animal Cruelty
Any depictions of cruelty to animals is prohibited
Include these sponsor approved assets in your work before submission as necessary
This video request is part of a social campaign for Freshpet. Once your video is approved please share it on your social channels.
Eligible Social Channels
instagram

Real pet food, fresh from the fridge Visit Freshpet's channel

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